Saturday, March 8, 2014

Energy and Real Estate

The last 150-200 years have been a period of extraordinarily cheap energy. Besides energizing almost all our methods of production, cheap fuels have also seriously distorted our way of living so that most of the middle-class section of the North American population live far away from their places of work. More specifically, cheap fuel and commuting, though expensive in time, meant the coming to reality of social status elements the likes of the 'American Dream' - owning a single-family dwelling or the equivalent 'Canadian Dream' - owning an interest in land, but distorted to the excess of becoming status symbols. As such, at the bottom of these two elements of economic reality in our social structure lies the fundamental desire on the part of many individuals to obtain some sort of status satisfaction from the social environment in which they live by flaunting their real estate possessions in a rather ostentatious way.

The impact of this attitude has been felt not only on the ever-increasing prices people have been willing to pay throughout the years for the acquisition of real property assets that fulfill and complement their status satisfaction, but also on the very designs and architectures of homes and residential complexes. Thus it is possible to find, nowadays, in many metropolitan centers exceptionally beautiful homes and villas and elaborate constructions, which go well beyond the rather simple conception of the aforesaid dream of owning a home. As cheap energy has fueled this constant social trend in both Canada and the United States these past few decades, if we imagine that energy starts to become steadily more expensive in the coming years then we can reasonably expect that the trend will gradually be reversed and the present separation between home and work will steadily decrease.

Often overlooked, but an important design consideration affecting the total energy used by the home, is the size of the home. Recent statistics compiled by the US Department of Energy show that new homes on average use more energy than older homes, partially due to larger home size, increased use of air-conditioning, and the widespread use of numerous electronics. While home size will likely be determined by factors other than energy efficiency, considerations are now on the drawing board as to whether the same function can be delivered in a smaller package. Smaller homes, because there is less space to heat and cool and less wall area for energy loss, use less energy for heating and cooling than larger homes. For example, in many climates a screened porch can add practical living space without the cost of adding air-conditioned space. Additionally, architects and home designers are coming to grips with the realization that comfort has almost nothing to do with how big a space is but, rather, that it is attained by tailoring our houses to fit the way we really live.

On the economic aspect of things, a recent study undertaken once again on behalf of the US Department of Energy details that home heating costs can be expected to skyrocket in the forthcoming years. For example, the Department of Energy predicts that homes heated with natural gas could see their fuel costs explode by as much as 48 percent by 2007. And the cost of home heating oil could surge by up to 32 percent. As oil becomes scarcer and more expensive there is a high probability that the economic shock waves will hit hard throughout the economy. Petroleum is a basic raw material used in the manufacturing of many products including chemicals, paints, plastics and synthetic textiles. Other industries - steel, aluminum, electric power - use large quantities of oil and oil derivatives in the course of their production. When petroleum supplies become pinched and prices push up, these industries may well be forced to restrict output and raise prices, thus putting even more inflationary pressure on the economy. Scarcely any enterprise is immune to the oil squeeze, as the lessons of the '70's and the '80's have taught, and real estate is definitely no exception.

As shortage of supply is typically followed by price increase in many economic models, there is a general consensus in many circle that the inflationary cycle will start all over again, prompting the Federal Reserve Bank to hike interest rates. This process has begun already, as interest rates are slowly oozing upwards. An increase in the prime rate means typically a subsequent increase in both passive and active banking rates, that is the rates banks charge for mortgages, credit cards and consumer loans as well as the interest they pay on bond, term deposits and certificates of investment. A question arises, therefore, as to whether an energy crunch - not the mythological real estate bubble - could cause a market slow down and how concerned should people be not just about the value of their own homes, but about the economy of the entire country. Afterall, real estate has positioned itself after five years of continuous expansion as the single most ingrained and relevant market in the economic basket of goods.

The answer is to be found in what economists refer to as the wealth effect. Consumers tend to spend more when their net worth increases and less when it decreases. Economists use this rule of thumb: a $1 change in household wealth leads to a roughly 5-cent change in consumer spending. By that measure, a 10 percent decline in real estate prices would knock about half a percent off the gross domestic product. Even more significant for the economy, though, would be a collapse in home equity lending. The industry has been booming as housing prices have soared. But if prices stop rising, new borrowing against home equity will drop, and may disappear. This is important, because home equity lending in Canada amounted to more than $20 billion last year - or nearly 4 percent of the economy. If all that borrowing - which freed up cash that was spent on new furniture, appliances, vacations, cars and the like - simply vanished, the effect could be large enough all by itself to send the economy into recession. But that's not all. The housing sector has even broader effects on the economy, by some estimates accounting for 25 percent of all activity. A decline in property values would most likely lead to declines in other industries, like construction, brokerage, banking and insurance. And these are important for future growth.

Construction, for example, amounts to 7 percent to 8 percent of the economy, according to the Economic Council of Canada. Then there is banking. Because of the leverage associated with real estate, a fall in values would affect banks and other lenders. It would probably lead to tightened credit standards, less lending and higher interest rates. If lenders begin to suffer steep losses, there is always the danger of financial contagion, in which problems at one institution ripple out to others it does business with.

In essence energy is so important for real estate and real estate so important for our economy, that the impact of an energy crunch would be felt not only on real estate but would spread and engulf the entire economy and impact our very own way of living.

Luigi Frascati

Thursday, March 6, 2014

Luxury Home As Real Estate Investment

The real estate industry is something which keeps growing by the hour. Every second you delay an investment might actually cost you a hell lot of lash. Even when the real estate sector is at its lowest there are few sections which are never going to lose its taste. These are especially the ones which target the richer and dominating classes. Luxury real estate sector is something which has almost never seen a low rather it is something which sees new heights with the passing hour. The desire for a luxury life is something dominant in every one. People dream of it but only the ones who are rich enough can turn their dreams into reality. SO if you have money and you dream of living life with style a luxury home is something which you must get. It also is an all time favorite and rewarding investment.

Agents are always on a look out for prospective buyers who will spare a hefty sum to invest in their dreams. Now before you actually spend a huge chunk of your hard earned money on a luxury property you will need to know a bit about the luxury property. Here are a few small tips which will guide you to get yourself the right luxury property.

Keep in mind that the term luxury differs from place to place. What might be luxury in a 3rdworld country might not even be close to a normal well to do life in the states. Keep in mind that the geographic location tagged with a lot of other features actually determine the true value of a luxury property in any specified location.

The first factor you must look at is the size of the house and the whole property. This is a key determinant in the price of the property on sale. Now the surrounding areas of the property! You will want to know if it is a waterfront property and it has the beautiful view of an ocean or another water body. Luxury life is also about other luxury leisure activities like gaming, etc. You will definitely be curious in the proximity of the place from luxury amenities. Say for example a golf course. Now consider the market value of the luxury home.

Now the market value for what is considered a luxury property will be different for different countries. If you consider the United States of America the lower limit of a luxury property is approximately tagged at a million US dollars. You will find luxury properties in the US in locations like New York City, Sun Valley, The Hamptons, Westchester County, Santa Fe, Palm Beach, Jackson Hole, Greenwich, Litchfield County, Northern California and Southern California.

The designs of the luxury properties are usually original ideas of the designers. Some even are inspirations from the different lifestyles across the globe. The creativity of the designer however counts big time. Richer people also get luxury properties customized to suit their needs.

Luxury real estate companies try to provide the best possible solutions to their clients. Their concern is of the highest degree especially because their clients are investing a very large sum of money in the property. It is hence their responsibility to find them the best possible deals. Different marketing strategies are applied by the agents to attract customers not only on a national but on an international scenario.
Before you zero down upon your purchase do all the research required for the investment. The agents are there to help you out but they are sometimes more concerned about their commission. Do not be influenced by anything. Just keep your eyes and ears open and be assured you will definitely find the house of your dreams.

Wednesday, March 5, 2014

Brand Touchpoints and Real Estate Agent Marketing - How to Avoid Hidden Dangers

That which is not intentionally branded may be accidentally branded. This can pose dangers in real estate agent marketing. But why? What are some examples?

Last time I drove past a sandwich shop in the local area, I noticed someone standing next to the garbage having a cigarette - namely, the guy who prepares the sandwiches. That is rather unappetizing, and tarnished my impression of the brand.

When your message are inconsistent, your brand equity is damaged, because you let doubt intrude about your ability to live up to your brand, your promise. At my hometown bank, the "k" in their sign hasn't lit up in months. Don't they care? Or perhaps they can't afford to fix it? This reflects more broadly on their business. Will they pay more attention to their ATMs - or my deposits, for that matter? I don't care to find out!

When every contact you have with potential home buyers builds on the previous messages you have imparted, you make the customer experience ever more robust. That is consistency in brand messaging.

This doesn't have to be expensive. I recently met a copywriter with a unique visual style. Her business card is shaped like an exclamation point, her brand symbol, and lists some copywriting tips on the back. I'd expect to see creativity and intentional branding in her office, work for clients, web site, email signature and her presentations.

Here's the branding opportunity for real estate agent marketing:

1. List all your brand touchpoints. Brainstorm for awhile so you don't leave any out.

2. Decide how each touchpoint should communicate your brand promise. For instance, if one of your differentiators is efficiency, you could return calls within three hours, have a value statement about efficiency on your business card, and strive to provide tools through your web site that help home buyers increase their efficiency. Have fun and be creative as you think about this.

3. Begin to implement your ideas. And remember - follow through all the way. Rather than do 60 things halfway, do a few things completely.
4. Enjoy the rewards! Well-branded real estate agents enjoy clients who appreciate them more, pay premium prices, refer their friends and are more
loyal. This will increase your profits and reduce your spending on realtor marketing.

For your brand to be effective, you have to communicate your differentiators until potential home buyers know them in their sleep.

Tuesday, March 4, 2014

Buying Orlando, Florida Properties and Real Estate With a New Home Rebate

If you're planning to build a new home in Orlando, Florida, don't miss out on a unique benefit called the "new home rebate." Florida buyers rebates are often left in the pockets of homebuilders because the buyers don't understand how they work or know that the rebates even exist. Obtaining a new home rebate is so easy that you can do it with minimal effort and get thousands of dollars cash back for your new home purchase. But first, you must understand what types of properties come with this offer.

Florida New Homes

New home constructions in Florida, such as in Orlando, qualify for the new home rebate. This means you choose the blueprints for your home and a contracted builder builds the home from the ground up. To take advantage of this rebate, you must go through a real estate agency as your referring Realtor. You'll contact a Realtor that offers the new home rebate before contacting a builder, and the Realtor will refer you to the builder. The Realtor receives a referral commission from the builder, and then you receive a portion of those commissions. Just make sure the Realtor does actually offer the rebate before getting started.

Having a referring Realtor can help you in two ways. First, you'll receive your rebate (an amount ranging from $2,000 to $30,000). Second, you'll receive assistance from the Realtor, someone experienced in realty, to guide you through the home building process. There are many details you could miss if you're new to the whole thing!

Included in new home construction properties could be new homes in golf course communities, vacant land, home sites or lots, resort properties, luxury homes, and waterfront homes in Florida.

Preconstruction Realty

Preconstruction means you pay for the condo, town home, or single-family home fully or partially before they are actually built. This benefits you as the buyer and the builder. The builder is able to secure financial stability throughout the project because he has money up front to work with. You are able to secure your home or apartment up front and sometimes even enjoy tremendous savings by paying in advance. These types of properties also qualify for the new home rebate.

Florida Income Properties

If you're planning to invest in properties for income purposes in Orlando or other cities in Florida, you can build new income properties and qualify for the Florida buyers rebate. This gives you a steady cash flow while preparing the homes or condos for renters to move in. Also, you can use your new home rebate to invest in your next building project. It's your choice.

Other properties that qualify for the new home rebate include new second vacation homes, new retirement homes, and new executive homes.

Keep in mind that the new home rebate does not affect other buyer incentives, discounts, specials, upgrade packages, or competitive financing offers that the new homebuilder might offer. So, you can enjoy your new home rebate without making any trade-offs.

Monday, March 3, 2014

Debt Coverage Ratio and Real Estate Investments - Positive Cash Flow

Investment properties financing is essential in order for the investor to limit the amount of money he/she puts out of his/her pocket when investing in an income-producing properties; The Debt Coverage Ratio indicator or DCR finds out whether the property generates enough money to cover the debt for one year.

A DCR of 1.00 means you have exactly, greater than 1.00 means you have enough and some left, and less 1.00 means you don't have enough to pay the mortgage. Most banks like the property to have a DCR of 1.20 or higher before they give you a mortgage.

DCR= Annual Net Operating Income / Annual Debt Service

For example, an investor purchases a single home investment property for $62,000 with a monthly rent of $1,600, vacancy rate of 3%, monthly mortgage payments of $1,200, and total annual expenses of $3,000.

DCR= Annual Net Operating Income / Annual Debt Service

DCR= $15,624 / $14,400

Subtracting the annual expenses and vacancy rate from the annual rent income, and dividing it by the mortgage payments for the year calculates the DCR. Most investors employ the use of real estate investment software to calculate the debt coverage ratio.

Investor should know the DCR of each potential investment property. Real estate investment software often allows investors specified the benchmark level by which to accept or reject a property based on the DCR specified by the investor.

The following values have an impact on the Debt Coverage Ratio calculation:

MONTHLY RENT

VACANCY RATE

MORTGAGE PAYMENTS

ANNUAL EXPENSES

The annual expenses include maintenance, property taxes, and other expenses incurred y the operation of the property.

Sunday, March 2, 2014

GPS and Real Estate

When I began in residential real estate agents navigated from home to home the old fashioned way - with a paper map! When Global Positioning Systems (GPS) became available as units mounted on the dashboard, I acquired one. The GPS for me is a critical tool for the practice of residential real estate selling. The last 2 vehicles I have purchased had built-in navigation devices.

The GPS is particularly helpful in those areas where the streets change names frequently or they stop and start in different sections of the community. Arlington, Virginia is one of these communities in which the GPS is extremely helpful. Before having a GPS, oftentimes the buyer client would be in the front seat instructing me on where to turn. With a GPS the buyer and I can focus our conversations, and it allows me to identify more easily for the buyer community amenities and points of interest. Realtors in the listing information often include directions to the home, however those are often written assuming the driver is starting from a central location. But typically when an agent is out showing buyers homes, we are probably not starting at a central location but rather coming from another home in a residential neighborhood. Navigating back to the main roads and then figuring out where one is from that place and getting to the next can be a nightmare! The GPS allows one to focus on driving, rather than worrying about getting lost.

What I found though is that the GPS is not a thinking person! I have had a GPS take me in what I knew was the most out of the way direction. Also the GPS doesn't know about traffic patterns in a community and possible construction sites. So I believe that having a thinking person involved is still the preferred means of navigation. Even with a GPS, I still use a paper map to identify the properties to view and to lay out a plan for the order of the homes to see. Buyers have told me that they appreciate having the full perspective of the area that only a paper map can truly provide. I plug in all of the addresses into the GPS individually; that way if the client decides to change the order of homes to view from what I had originally mapped out, or a seller has requested we arrive at a time frame different from what was originally planned, those changes can easily be accommodated without the GPS having to recalculate the route.

In thinking of the fabulous uses of a GPS as it relates to my life, it made me think of another correlation. I have found that many people think that just by doing some research on the Internet that they can find out everything they need to know about home buying and selling. That would be like believing that a GPS and a paper map is all you need to get around. Again, having a thinking person aboard is still the preferred method! That is the same in navigating the process of home buying and selling, it is still best traveled with a seasoned real estate professional that can assist through the process.

Saturday, March 1, 2014

Credit and Real Estate - The Connection

The financial system of the United States of America can be pretty confusing, especially to the common person. One question that is often asked is how the credit crisis affects the real estate market. The answer may not be obvious, since the finance and real estate sectors are distinctly separate entities. Taking a good look at how the two relate does reveal how the two interact, and how a crisis for one affects the other.

The current economic crisis has seen a marked downturn in credit for everyone, as well as a serious loss of real estate value. This is because credit is so strongly intertwined with real estate that they will fall and rise together, like twins joined at the hip. Think about it: most homes are actually bought on credit. There are very few people who have enough money on hand to buy homes outright, so most people turn to lending companies and banks for assistance. This is the biggest amount of credit that any average person will owe, and so it pretty much defines the relationship and importance of credit in real estate. Without a means of acquiring property while not having the money on hand, the real estate market would stagnate and shrink.

Now, what happens when a crisis strikes the credit world? Economic downturns lead to the loss of capital, and so banks and financial institutions lose a fair amount of money as well. This in turn means that they have less money to pay for purchases on the behalf of their clients, thus reducing the amount of credit they can extend to customers. If the loss means that the upper limit on loans goes down, or that loan approvals need to become more selective and strict, then applications for home loans go down too.

With less loans having sufficient values and fewer loans being approved, there is less activity in the real estate sector. The slowdown means that prices will stagnate and drop over time due to age-related losses on properties. A house which could have been sold brand new for tens of thousands of dollars will lose several hundred in value as long as it is exposed to the elements without someone to live inside and take care of it.

Some experts argue that the current economic crisis is a vicious cycle of events that started with the loss of faith in the American way of doing things. The Iraq war in recent years, as well as the anti-terrorist hostilities for almost a decade saw the USA's strong involvement. Some saw it as meddling with affairs outside one's place, and so lost appreciation for the USA. This meant that less people wanted to go to the USA or invest in American companies, leading to losses in real estate and credit. As can be surmised from previous statements, these losses can cycle back on each other and make everything worse. With the new President, Barack Obama, there is hope for major changes that can save the US economy, though only time will tell.